COOLANGATTA, Queensland, Australia (Thursday, January 9, 2025) - The World Surf League (WSL) is proud to announce the extension of its partnership with Hydralyte, a leader in oral rehydration solution, for 2025 and 2026. This ongoing collaboration reinforces Hydralyte's commitment to supporting athletes, fans, and communities within the surfing world.
As part of the renewal, Hydralyte will integrate its support into the Australian Championship Tour events at Bells Beach, Snapper Rocks and Margaret River, as well as the Bioglan Bells Beach Longboard Classic.
To anchor the partnership, Hydralyte will again work in collaboration with the WSL and OneWave to bring colour to mental health through school programs in Bells Beach along with adding more programs on the Gold Coast. In 2025, the aim is to deliver 16 programs at local schools at Bells Beach and the Gold Coast, providing students with mental health tips and tools they can use throughout their lives.
Additionally, Hydralyte will place its support towards the OneWave Fluro Friday event, which will take place during the 2025 Gold Coast Pro. This event aims to raise awareness about mental health, reduce stigma, and help people "free the funk".
"We are thrilled to be continuing our partnership with Hydralyte for the next two years," said WSL APAC President Andrew Stark. "The partnership had an amazing impact as part of the Bells Beach Championship Tour event across the last two years, so it's fantastic to continue to collaborate with Hydralyte and OneWave to raise even more awareness through saltwater therapy, the school's programs and our events at both Bells and the Gold Coast. We look forward to seeing this partnership flourish into the future and sincerely thank Hydralyte for their ongoing support."
A highlight of this partnership extension is the inclusion of Hydralyte's new athlete ambassador, Sally Fitzgibbons, one of Australia's most beloved surfers and a role model for health and resilience. Fitzgibbons will feature in branded content to support the partnership and take part in the OneWave Fluro Friday event as part of the Gold Coast Pro.
"Hydralyte is excited to continue its partnership with the WSL for another two years year and elevate our partnership even further with an ambassador partnership, Sally Fitzgibbons. "Surf, sun and hydration go hand-in-hand, so we are thrilled to have Sally join Reef Heazlewood to share their hydration journeys as they compete on the surfing circuit. We wish them great success in 2025," said Alexis Wormleaton, Hydralyte Senior Brand Manager.
Adding to Hydralyte's partnership will be custom broadcast integrations along with an advertising plan across WSL media platforms.