HUNTINGTON BEACH, Calif., USA (Friday, June 28, 2024) - With a little over one month to go, excitement is building for the Lexus US Open of Surfing Presented by Pacifico, the nine-day celebration of surf and summer. The festival will take place at the Huntington Beach Pier from August 3 - 11, 2024, and will host elite surfers vying for points on the World Surf League (WSL) Challenger Series and WSL Longboard Tour, alongside a special musical performance from Sublime, and fun activations for the whole family.
WSL Presents: Sublime Live at the Lexus US Open of Surfing on Saturday, August 3
Sublime will perform a headlining set on Saturday, August 3, to kick off the Lexus US Open of Surfing, featuring original members Eric Wilson and Bud Gaugh, with Jakob Nowell, son of the late Bradley Nowell, as front man. Special guest Makua Rothman is also set to perform. The intimate, one-night show will be hosted on the sand at the south side of the Huntington Beach Pier.
Tickets for the show will be available for pre-sale beginning Friday, June 28, at 8:00 a.m. PDT using the password: feellikethat. The general on-sale will open on Sunday, June 30, at 8:00 a.m. PDT.
"What's that I see in Huntington Beach??!! Sun, Surf, and Sublime at the US Open! Come claim your spot and be a part of history," says drummer, Bud Gaugh.
Follow this link for more information and to purchase concert tickets.
The 2024 Lexus US Open Presented by Pacifico will take place August 3-11 featuring musical performances, competitions, and activations. - WSL / Aaron Hughes
Surfing's Biggest Contenders Set To Compete at Surf City USA for Challenger Series and Longboard Tour
The 2024 Lexus US Open of Surfing will host both Stop No. 4 of the WSL Challenger Series and Stop No. 2 on the WSL Longboard Tour, the Huntington Beach Longboard Classic. The opening rounds of the longboard division will start on August 3, and the Challenger Series will start on August 5. Huntington Beach has long served as an iconic location for emerging talent to showcase their best and will once again host critical stages in both the shortboard and longboard divisions.
Fans and beachgoers won't want to miss the official return of the select Challenger Series surfers who will be competing at the US Open immediately following this year's Olympic Games in Teahupo'o, Tahiti.
For more information, please visit WorldSurfLeague.com and USOpenofSurfing.com.
About Sublime
Sublime, the Long Beach, CA, reggae-punk/alternative rock trio, was founded in 1988 by Eric Wilson, Bud Gaugh and Bradley Nowell. Their first self-produced album, 40oz. to Freedom, was released in 1992 via the band's label Skunk Records. The success of that album and heavy radio exposure by Southern California's KROQ (two years after its initial release) secured Sublime signing to MCA Records in time for the band's 1994 sophomore album, Robbin' the Hood, which revealed an experimental ethic more in keeping with cut-and-paste dub than the well-tuned rage of the Cali punk revival. The album performed well at college radio and set the stage for the breakout success of their self-titled third album. On May 25, 1996, however, lead vocalist and guitarist Nowell tragically passed away and the band collapsed, but the eponymous SUBLIME was still slated for a July 1996 release. On the strength of the chart-topping alternative radio hit "What I Got," the album was certified gold by the end of 1996. "Santeria" and "Wrong Way" followed and enjoyed heavy airplay, and their self-titled album eventually sold more than seven million copies, making it one of the most popular reggae-punk albums in history. Such success spread to the band's earlier albums too, leading 40oz. to Freedom to double-platinum sales and Robbin' the Hood to gold certification. Sublime has gone on to sell over 18 million RIAA certified albums in the US, and their genre-defining music and their cultural influence is stronger today than ever before. In late 2023, Bradley Nowell's son Jakob Nowell joined original Sublime members Bud Gaugh and Eric Wilson on stage for the first time to perform at a benefit concert for Bad Brains' H.R. With an undeniable musical synergy between Nowell, Gaugh and Wilson, and overwhelming reaction and support from fans across the world, the trio decided to move forward and continue the Sublime legacy, starting a new chapter of the band with Jakob Nowell as front man.
About IMG
IMG is a global sports, events and representation company. It is a leader in rights management, multi-channel content production and distribution, consultancy and fan engagement; owns, produces and commercially represents hundreds of live events and experiences; and manages licensing programs for the world's best-known brands and trademarks. IMG is a subsidiary of Endeavor, a global sports and entertainment company.