COOLANGATTA, Queensland, Australia (Monday, April 22, 2024) - Ultimate Ears has become the Official Portable Speaker of the World Surf League Australia and will be hitting the beach at the Gold Coast Challenger Series event this April.
Ultimate Ears is known for making beautiful, premium audio gear for music creators and fans with their products being used in the streets, on the world's biggest stages, and now on the beach. Their products make the experience of enjoying or performing music more spontaneous and effortless and all around more awesome.
"This new partnership with Ultimate Ears and World Surf League makes a lot of sense," said WSL APAC President Andrew Stark. "Their products enhance time at the beach with friends, which is something all surfers and surf fans love, and we think there is a great synergy between the two brands. We thank them for their support and look forward to seeing them activate at our event on the Gold Coast.
Ultimate Ears will host branded DJ sets throughout the Bonsoy Gold Coast Pro presented by GWM. The partnership will also see the brand contribute gifts for the event Finalists and enjoy broadcast integration, on-site signage, and VIP hospitality.
"We're incredibly excited to be part of this WSL event. There's lots of overlap between fans of surfing and the culture we strive to build around Ultimate Ears speakers - most namely, a passion for enjoying life and pushing boundaries," said Damian Lepore, Head of Ultimate Ears ANZ. "Our speakers are made for the Aussie beach, so to see us be part of such an iconic surf event feels very great indeed."