LOS ANGELES, Calif., USA (Wednesday, February 28, 2024) - The World Surf League (WSL), the global home of competitive surfing, is thrilled to announce its continued and expanded partnership with SHISEIDO for the 2024 season.
As part of the multifaceted partnership, SHISEIDO will continue as WSL's Global Sustainability Partner for the second year as well as the Official Suncare of WSL North America, while growing the partnership to include the Global Official Suncare of the WSL, Official Partner of the WSL Championship Tour (CT), and Title sponsor for CT Stop No. 6, the SHISEIDO Tahiti Pro, scheduled for May 22 - 31, 2024.
"We've been partners with SHISEIDO since 2019, and we're particularly proud of our sustainability work together as part of WSL One Ocean and SHISEIDO Blue Project, including the award-winning content series we produced together," said Cherie Cohen, WSL Chief Revenue Officer. "Having a global partner like SHISEIDO that's as invested as we are in ocean sustainability makes this partnership something special, and there's a lot more to come in 2024, which is set to be a transformative year for the sport."
SHISEIDO will host on-site activations at select CT events through the season, including sunscreen and suncare stations where fans can sample and purchase products, in addition to SHISEIDO make up / makeover corners where fans and talent can try out SHISEIDO's extensive line of cosmetic products to ensure everyone is looking their best on the beach.
SHISEIDO Continues Global Sustainability Partnership
SHISEIDO will continue as the Global Sustainability Partner of the WSL with the goal of inspiring audiences to take action towards ocean conservation via WSL One Ocean local impact projects at CT stops this season. Over the 2023 Championship Tour (CT) season, WSL One Ocean partnered with local communities, Indigenous and First Nations peoples, surfers, and a coalition of over 100 organizations to host over 16 local impact projects and activations, which focused on protecting and conserving our global ocean and its ecosystem.
This season the WSL delivered the following impact:
- 45,374 hectares of land protected or restored, including the protection of surf ecosystems in Hawaii, Australia, and Brazil and long-term reforestation projects in Uruguay through WSL's carbon offset portfolio
- 100,000 corals planted through efforts with Coral Gardeners
- 2 tons of plastic removed through river intervention projects in Latin America
- 1,635 volunteers engaged across all WSL One Ocean activations
- 3,041 youth educated on cultural and environmental stewardship
In addition, WSL One Ocean received six awards in sports sustainability, including the prestigious Leaders In Sport Sustainability Category Award and the Green Sports Alliance Waste Champion Award.
For this season, the project at Stop No. 3 on the WSL CT, the MEO Rip Curl Pro Portugal, will feature SHISEIDO partners and influencers joining forces with WSL One Ocean and Peniche Ocean Watch to process discarded fishing nets, which are harmful to our ocean. WSL and SHISEIDO will also work together to produce in-broadcast vignettes to promote sustainability throughout the season.
Tahiti Bound Championed by SHISEIDO
Surfing makes its return to the Olympic stage this year at the Paris 2024 Olympics. WSL and SHISEIDO have partnered with NBC on a new series, Tahiti Bound Championed By SHISEIDO. This Highlight Show will feature the journeys of qualified Olympians and Team USA athletes on the CT and the road to the Games in Tahiti. WSL and SHISEIDO will also highlight, through the Tahiti Bound Championed by SHISEIDO series, qualified CT athletes' journeys and preparations via live broadcast and social media integrations through the 2024 CT Season.
CNBC will air the six action-packed 44-minute episodes of Tahiti Bound Championed By SHISEIDO. NBC Universal also has the right to re-air on network, cable, and Peacock during the year. Episodes will be aired on March 3, March 17, April 7, April 28, May 12, and June 23.
The next stop on the 2024 WSL Championship Tour is the MEO Rip Curl Pro Portugal, opening on March 6, 2024, and holding a competition window through March 16. The event will broadcast LIVE on WorldSurfLeague.com and the free WSL app. Check out all the new ways to watch from the WSL's broadcast partners.
About SHISEIDO SHISEIDO is a prestige brand that represents the SHISEIDO Group. SHISEIDO offers skincare, makeup, suncare and fragrance products in 88 countries and regions around the world. Through the brand concept of #ALIVEwithBeauty, SHISEIDO strives to bring out the beauty of every individual, regardless of gender, age, nationality or any other personal attribute.
SHISEIDO Official website: https://international.shiseido.co.jp/
SHISEIDO Official Instagram account: https://www.instagram.com/shiseido/