Lakey Peterson had a great 2019 season, contending for the World Title all year. And as she gears up for another lap around the world in 2020 she'll be doing it with a new sticker on the nose of her board.
It was just announced that Peterson will now be riding for the new brand Sisstrevolution.
"I like that Sisstrevolution is a modern brand with a total female point of view that can take
from what's worked for the surf industry and avoid what hasn't," said Peterson in a press statement. "It's exciting to be a part of the new evolution of such a female focused surf brand."
Sisstrevolution was launched a year ago and Peterson is the biggest name on their growing roster. A brand specifically created and designed for women in the water and on the beach, it's a unique opportunity for both Peterson and Sisstrevolution to take things to the next level this year.
Peterson's already fired up and looking to have another go at capturing her first World Title.
"When you come really close to achieving something and you just fall short a few times in a row, for me, it's adds more fuel to my motivation to win," noted Peterson. "I know what I need to do to get there. I'm pretty fired up to beat people and win. To be my best and achieve what I want which is to win a World Title.
She added, "I'm not here to get second place. I'm fired up. It's going to be fun."
The Californian takes down World No. 1 Carissa Moore in the Semifinals -- dashing Moore's hope of clinching the World Title in Portugal.
Peterson Joins Sisstrevolution
Ben Collins
Lakey Peterson had a great 2019 season, contending for the World Title all year. And as she gears up for another lap around the world in 2020 she'll be doing it with a new sticker on the nose of her board.
It was just announced that Peterson will now be riding for the new brand Sisstrevolution.
"I like that Sisstrevolution is a modern brand with a total female point of view that can take from what's worked for the surf industry and avoid what hasn't," said Peterson in a press statement. "It's exciting to be a part of the new evolution of such a female focused surf brand."
Sisstrevolution was launched a year ago and Peterson is the biggest name on their growing roster. A brand specifically created and designed for women in the water and on the beach, it's a unique opportunity for both Peterson and Sisstrevolution to take things to the next level this year.
Peterson's already fired up and looking to have another go at capturing her first World Title.
"When you come really close to achieving something and you just fall short a few times in a row, for me, it's adds more fuel to my motivation to win," noted Peterson. "I know what I need to do to get there. I'm pretty fired up to beat people and win. To be my best and achieve what I want which is to win a World Title.
She added, "I'm not here to get second place. I'm fired up. It's going to be fun."
Caroline Marks
Qualifying for the ‘CT as a teenager, 2018 Rookie of the Year and 2023 World Champion Caroline Marks was raised on the same stretch of
Defending World Champ Caroline Marks kicks off her Rio campaign in good form as she locks in the Quarterfinals.
WSL commentator and Lineup co-host Mitchell Salazar returns to The Lineup to share his insights from the ground in El Salvador.
Caroline Marks repeats victory at the iconic cobblestone point break of Punta Roca. The now back-to-back champ overpowered an in-form
Reigning World Champion, and defending event victor, Caroline Marks kept her event title defense thriving after overpowering current No. 4
News
Growing up surrounded by world class waves in of surfing's true international mecca's, Rio Waida is the first Indonesian to qualify for the
Filipe Toledo has thoroughly earned that title, which once belonged to Rob Machado, since arriving on the scene more than a decade ago. The
10 Surfers Who Might Just Be The Next International Superstars.
One of the most universally adored personalities on tour, Brisa Hennessy is the product of two of the most idyllic environments in the surf