Matt Wilkinson and Ace Buchan have spent their lives on the road. The natural talents of the pair have allowed them to travel the globe in search of perfect waves, while enjoying destinations rich in both culture and natural beauty. Their enviable lifestyles have also given them a unique perspective on an environment that is suffering as a result of the global plastic pollution problem.
The problem may be pervasive, but through creativity, innovation, motivation and conscious consumption habits, we can make a significant impact. Corona, in partnership with Parley for the Oceans, is adopting the Parley AIR strategy (Avoid, Intercept and Redesign) that provides a long-term, environmentally sustainable framework for creative industries, brands, environmentalists, and consumers alike.