Cape Town, South Africa (Monday, November 14, 2016) - The World Surf League (WSL) is pleased to announce that one of the world's most iconic brands -- Corona -- is becoming the first title sponsor of the WSL Championship Tour event in Jeffreys Bay, South Africa. The event will be called the Corona Open JBay.
"We are thrilled to deepen our partnership with Corona at one of surfing's most iconic venues" said Mark Noonan, Global Chief Commercial Officer for the World Surf League. "WSL fans in South Africa and around the world will continue to benefit from Corona's amazing support of the sport they love."
Corona and the WSL announced a multi-year partnership in March, 2016, making the brand the Official Beer of the World Surf League globally.
"We're very happy with our partnership with the WSL so far and believe there is still a lot more to be done," said Thiago Zanettini, Global VP of Corona. "The feedback we've received from our on-site activations, athlete partnerships and content collaborations have encouraged us to take our relationship with the WSL to the next level at the iconic South African event. We are excited to become part of JBay's legendary history and the local lifestyle that complements our ‘This Is Living' world view. At the Corona Open JBay, we look forward to providing an incredible event experience for both consumers and WSL surfers, while delivering unique content and access to surf fans globally."
A perennial contender for the world's best wave, Jeffreys Bay is known for Supertubes, a right-hand point break that pumps with unparalleled consistency with waves breaking as long as 300 meters down the line. Combining incredible surf with a laid back lifestyle, Jeffreys Bay is the perfect location for Corona's signature event.
About Corona
Born in Mexico and brought up on the beach, Corona is the leading beer brand in Mexico, the 6th most valuable beer brand in the world*, and the most popular Mexican beer worldwide, with sales in more than 120 countries. Corona Extra was first brewed in 1925 at the Cervecería Modelo in Mexico City. Corona is the perfect complement to life's simple pleasures. The golden color, light refreshing flavor and iconic hand painted bottle, topped off with a freshly squeezed lime.
About The World Surf League
The World Surf League (WSL), formerly the Association of Surfing Professionals (ASP), is dedicated to celebrating the world's best surfing on the world's best waves through a variety of best-in-class audience platforms. The League, headquartered in Santa Monica, is a truly global sport with regional offices in Australasia, Africa, North America, South America, Hawaii, Japan and Europe.
The WSL has been championing the world's best surfing since 1976, running global events across the Samsung Galaxy Men's and Women's Championship Tours, the Big Wave Tour, Qualifying Series, Junior and Longboard Championships, as well as the WSL Big Wave Awards. The League possesses a deep appreciation for the sport's rich heritage while promoting progression, innovation and performance at the highest levels.
Showcasing the world's best surfing on its digital platform at WorldSurfLeague.com as well as the free WSL app, the WSL has a passionate global fan base with millions tuning in to see world-class athletes like Mick Fanning, John John Florence, Stephanie Gilmore, Greg Long, Gabriel Medina, Carissa Moore, Makua Rothman, Kelly Slater, Adriano de Souza and more battle on the most unpredictable and dynamic field of play of any sport in the world.
For more information, please visit WorldSurfLeague.com.
WSL Contact:
Amy Denman
adenman@worldsurfleague.com
Anheuser-Busch Inbev Contact:
Karen Couck
Karen.Couck@AB-InBev.com